About us

Zev Industries is a Canadian-founded team of experts from diverse backgrounds working in an agile and lean environment to create cutting-edge tools for the assessment, analysis, and training of combat sports.

Zev Industries focuses on combat sports products and consulting 
services ranging from customized hardware, software, and deployment services along with one-on-one and one-to-many training and coaching services. 

Leadership

Seth Lenetsky

CEO, FOUNDER & CO-CHAIRMAN OF THE BOARD

PhD in strength and conditioning and sports biomechanics focused on sports combat. Published peer-reviewed articles on impact sciences and experience with high-performance athletes.  

Steve Graham

CTO & FOUNDER​

Full stack developer with 20 years experience in hardware, firmware, systems architecture, user interface design, prototyping and development.  Confident leader with track record of growing and developing productive teams.

Peter Irby

CDO & Founder

Seasoned creative professional with 15 years of experience across a wide range of fields from advertising to in house creative services.

Advisory Board

Ray
“Boom Boom” Mancini

former professional boxer , Actor and Commentator

Raymond Michael Mancini, best known as Ray “Boom Boom” Mancini, is an American former professional boxer who competed from 1979 to 1992, and has since worked as an actor and commentator. He held the WBA lightweight title from 1982 to 1984. Mancini inherited his distinctive nickname from his father, veteran boxer Lenny “Boom Boom” Mancini, who laid the foundation for his son’s career. In 2015, Ray was inducted into the International Boxing Hall of Fame. Ray offers Zev and our clients a unique, candid and knowledgeable insight into our combat sports, fitness and healthcare markets, products and services.

Lynn Fischer

CORPORATE TECHNOLOGY EXECUTIVE

Lynn Fischer has over twenty-five years as a technology executive in the telecommunications and healthcare industries. Her passion has been envisioning and implementing new technology and business approaches to support the transformation of large enterprises and develop the people and teams to support the changes.

Most recently Lynn was VP of Information Technology at Kaiser Permanente which provides healthcare for over 12 million people. While at Kaiser she developed corporate capabilities in health information exchange, mobile, service management, and cloud. Prior to Kaiser, Lynn was VP of IT Services at Qwest Communications, where she led the introduction of wireless data capabilities and the enterprise integration platform for over 100 systems.

Lynn started her career as a research chemist after receiving her BS in Molecular Biology. Moving from the lab to technology, Lynn received an MS in Information Systems, focused on AI, from the University of Colorado and began her career in technology. She completed executive leadership programs at Harvard and Stanford. Additionally, Lynn served on the Colorado Senate Advisory Committee on health information technology exchange. She was selected as the Colorado CIO of the year in 2011. Her lifetime interest in applied learning led her to be a board member of the non-profit Public Education and Business Coalition (PEBC).

Dr. John Serak

neurosurgeon

Dr. Serak is a neurosurgeon with a focus on the treatment of spinal disorders. He is specifically interested in Minimally Invasive Surgery (MIS), which minimizes damage to the muscle surrounding the spine and preserves normal parts of the spine. This results in patients spending less time in the hospital after surgery, less narcotic pain medication and faster return to work/normal activities when compared to non-minimally invasive techniques.  He utilizes cutting edge technology including robotic spine surgery and endoscopic spine surgery. Dr. Serak also has a strong interest in spinal trauma, traumatic head injury and concussion, and treats patients at level I and level II trauma centers in Denver. Additionally, he has experience in the surgical treatment of movement disorders, including Parkinson Disease, as well as treatment of patients with concurrent PD and spinal issues such as spinal stenosis and spinal cord compression and injury.

Dr. Serak graduated from Wabash College, a small liberal arts school in Indiana, with a Bachelor of Arts degree in Biology and Chemistry. He then attended Georgetown University, receiving a Master’s degree in Physiology and Biophysics. Dr. Serak attended medical school at Indiana University School of Medicine. Subsequently, he completed residency in Neurosurgery as well as a fellowship in minimally invasive and complex spine surgery at Jackson Memorial Hospital/Miller School of Medicine in Miami, FL.  Dr. Serak currently practices Neurosurgery in Denver, CO. Throughout his career, he has been involved with research in the neurosciences, including research into neural development, genetics and epigenetics of neurons, mapping of neural pathways and clinical neurosurgical research. This research has produced a number of publications in peer-reviewed journals.