About us

Zev Industries is a Canadian-founded team of experts from diverse backgrounds working in an agile and lean environment to create cutting-edge tools for the assessment, analysis, and training of combat sports.

Zev Industries focuses on combat sports products and consulting 
services ranging from customized hardware, software, and deployment services along with one-on-one and one-to-many training and coaching services. 


Seth Lenetsky


PhD in strength and conditioning and sports biomechanics focused on sports combat. Published peer-reviewed articles on impact sciences and experience with high-performance athletes.  

Steve Graham


Full stack developer with 20 years experience in hardware, firmware, systems architecture, user interface design, prototyping and development.  Confident leader with track record of growing and developing productive teams.

Peter Irby

CDO & Founder

Seasoned creative professional with 15 years of experience across a wide range of fields from advertising to in house creative services.

Advisory Board

“Boom Boom” Mancini

former professional boxer , Actor and Commentator

Raymond Michael Mancini, best known as Ray “Boom Boom” Mancini, is an American former professional boxer who competed from 1979 to 1992, and has since worked as an actor and commentator. He held the WBA lightweight title from 1982 to 1984. Mancini inherited his distinctive nickname from his father, veteran boxer Lenny “Boom Boom” Mancini, who laid the foundation for his son’s career. In 2015, Ray was inducted into the International Boxing Hall of Fame. Ray offers Zev and our clients a unique, candid and knowledgeable insight into our combat sports, fitness and healthcare markets, products and services.

Dr. John Serak


Dr. Serak is a neurosurgeon with a focus on the treatment of spinal disorders. He is specifically interested in Minimally Invasive Surgery (MIS), which minimizes damage to the muscle surrounding the spine and preserves normal parts of the spine. This results in patients spending less time in the hospital after surgery, less narcotic pain medication and faster return to work/normal activities when compared to non-minimally invasive techniques.  He utilizes cutting edge technology including robotic spine surgery and endoscopic spine surgery. Dr. Serak also has a strong interest in spinal trauma, traumatic head injury and concussion, and treats patients at level I and level II trauma centers in Denver. Additionally, he has experience in the surgical treatment of movement disorders, including Parkinson Disease, as well as treatment of patients with concurrent PD and spinal issues such as spinal stenosis and spinal cord compression and injury.

Dr. Serak graduated from Wabash College, a small liberal arts school in Indiana, with a Bachelor of Arts degree in Biology and Chemistry. He then attended Georgetown University, receiving a Master’s degree in Physiology and Biophysics. Dr. Serak attended medical school at Indiana University School of Medicine. Subsequently, he completed residency in Neurosurgery as well as a fellowship in minimally invasive and complex spine surgery at Jackson Memorial Hospital/Miller School of Medicine in Miami, FL.  Dr. Serak currently practices Neurosurgery in Denver, CO. Throughout his career, he has been involved with research in the neurosciences, including research into neural development, genetics and epigenetics of neurons, mapping of neural pathways and clinical neurosurgical research. This research has produced a number of publications in peer-reviewed journals.